About Us

BYOU was establish in 2015 as an Apparel and Convince store in a small town call Sioux Falls,SD By Founder Bud Theus III a African American entrepreneur. It was inspired by Buds Father Bud Theus Jr aka BU. Bud Jr always was his self know matter what, where, or in front of who. Hence the inspiration for BYOU. Bud Cousin DeCarlos Theus later became a partner in BYOU and up until his untimely homecoming on October 18, 2022 he was the face and sole operator of BYOU. The Theus’s where originally from a large deep rooted black community called CooperRoad or MLK area in Shreveport,La and brought fashion as well as food to the Sioux Falls region Bud III had originally walked away from BYOU to pursue other passions but was always connected to its core. When Both his Father and Cousin Passed within 7months of each other he decided to not let the brand he created pass as well. And decided to combine his passion for art and design mixed with his values his dad passed on, of being yourself, coupled with the flyness of his Cousin since of style and lifestyle open BYOU online direct. We hope you enjoy BYOU products and a Big THANK YOU from the Theus family for your support. IN LOVING MEMORY OF BUD THEUS JR aka BU 11/26/52-03/8/21 and DECARLOS THEUS aka RALO 09/11/82-10/18/21 and as Ralo would say “FLYSHYTONLY”